Carl is a gifted designer, artist and creative brand expert, with the ability to capture an organisation’s ‘brand truth’ in visual form. With a career spanning more than 25 years, he has developed powerful brands for large and small companies, including Adidas, Virgin, Lockheed Martin, Esso, Crewsaver, Powergen and The University of Surrey.
He has also led design projects for blue chip ad agencies like McCanns, Saatchis, Publicis, CDP and more. Carl studied design and illustration at St Martin’s School of Art in London.
His work with NLA International has seen him rebrand a number of Blue Economy businesses. Carl is also the curator of NLAI's own brand design.